Whisky - Jura

Established in 1810, the name of JURA's single malts is inspired from the 'Island of JURA' described as one of the most 'un-getable places' by English writer George Orwell because of its distant location in London. The serenity of the location contributes to the unique blending process where whisky not only absorbs the flavors of the wood, but also the island's sea breeze passing over the porous walls of barrels. Often the smallest of factors can affect the balance of flavors in whisky. Jura, as they say is an island rich in history, myths and superstitions and thelegacy dates back to 8000 years ago where the pre-historic graveyard at Kilearnadil was said to be the resting place of a saint.

United Spirits Limited (USL) is the largest spirits company in the world by volume, selling 114 million cases for the fiscal ending March 21, 2011. Besides Whyte & Mackay and Bouvet Ladubay being 100% subsidiaries of USL, the company has 21 millionaire brands (selling more than a million cases a year) in its portfolio and enjoys a strong 59% market share for its first line brands in India. United Spirits' brands have won the most prestigious awards for flavors, ranging from Mondial to International Wine and Spirit Competition (IWSC) to International Taste & Quality Institute (ITQI); more than 115 awards & certificates. The Company is known to be an innovator in the industry and has several firsts to its credit like the first pre-mixed gin, the first Tetrapack in the spirits industry in India, first single malt manufactured in Asia and the first diet versions of whisky and vodka in India. USL has a global footprint with exports to over 37 countries. It has a sizeable presence in India with distilleries and sales offices all across the country, and a committed team of over 7500 people dedicated to the fulfillment of the company's mission. It has established manufacturing and bottling plants in every state of India. In addition, to deliver its products to customers located anywhere in India, USL has established a robust distribution network covering the whole country.