Services of pharmaceutical information

Every product manager should be able to expect that the budget dollars allocated to patient counseling tools for physicians, patient education programs and patient adherence programs will:

• help patients and caregivers get off to a good start with your product
• provide patients and caregivers with the different types of information they need at different stages of therapy
• keep patients motivated to stay in therapy through a variety of customized patient progress self-monitoring tools
• increase patient retention